Avoid the biggest mistake 99.9% of all LOs are making:

Today I'm going to give you some more information about marketing to seniors if you are in the reverse mortgage marketplace, because this seems to be a pretty hot topic, so hold on to your hat.

Reality is, this is getting to be a crowded space, and it's very likely your mailing piece isn't the first one your prospect has received. In fact, it's probably not even one of the first dozen they've received this month.

Remember, banks are on this now just like everyone else, and they pour literally millions into their mailings, every month.

And this is exactly what you need to keep in mind when you're creating your marketing pieces. See, most LOs are focusing on convincing the prospect why they need a reverse mortgage. But if you've been with me for a while, you've no doubt heard me say that being in "the convincing business, sucks."

The truth is, you are far better off finding those folks who already have expressed an interest in what you have to offer, and then simply show them why they should be working with you instead of everyone else.

Focus on differentiating yourself from everyone else, not on convincing someone why they need to buy something.

What's different about you?

Is is how you do things... why you do them... the speed with which you do them... your ability to get the job done in some sort of different way?

Figure out what that reason is, and you've nailed your differential. Nail your differential and you've nailed your formula for success in any one given area.

Make sense?

O.K., now click the link below, and see if you can answer these three 3 questions in this curious survey.

http://www.loturnaround.com/abcsurvey

Now go close some deals, Craig Garber & Mike Miget

P.S. Oh, and by the way, you've only got a couple of days left to get your hands on this month's Seductive Selling Newsletter AND your 15 free bonus gifts at http://www.kingofcopy.com/ssnl

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