Here are still more details about the new turn-key system we'll be releasing and making available to 50 LOs only, tonight.
You know, typically, most educational programs fail for any number of reasons. Let's go over three of them now.
1. You don’t have access to the RIGHT experts and the RIGHT information in the first place.
Let's face it, just because someone calls themselves an expert -- especially in today's day and age, where there's really no barrier to entry online -- it certainly doesn’t mean they’re an expert.
One of the reasons Mike and I decided to partner together is because we'd worked together in a client-consultant relationship for a little over 2 years, and we both had the chance to observe how the other person acts in this situation.
And in case you don't know this already, here's a very valuable business lesson you should gobble up, right now. If you want to see who someone really is, stick some money between the two of you. This'll give you a clearer picture than you'd ever imagine. Honoring commitments takes on a new meaning once cash is at stake, and nothing either lets the cream rise to the top, or lets the mud sink to the bottom... like a business transaction.
2. Taking to people who in theory “know” what they’re doing, but haven’t put it into practice themselves.
This one’s easy. Mike’s been in the mortgage business for 16 years, out on the front lines himself, and he’s completely mastered the implementation of emotional direct-response marketing over the last 8 years in his industry. And along the way, he's probably mailed out more pieces of direct mail than many of my clients who've been in business far longer. Meaning, he takes action, and... he gets results. You don't crank out $10 Mil in fees because you "sort of" know what you're doing.
In reality, this isn't any different than winning an Olympic Gold Medal: It takes practice, practice, practice.
I’ve been in sales since 1989, first as a headhunter... then selling commercial property and casualty insurance... then as a financial planner selling life insurance and investments. I’ve been writing sales copy and involved in marketing for the last 8 years and I’ve done very well for myself and for my clients. I have a book coming out shortly -- “Seductive Selling, The New Rules Of Selling In Print; 27 Unconventional Strategies To Make An Absolute KILLING In Business!” -- I just got it back from my editor last week... I have another book coming out before that, an e-book called "The ABC’s Of Internet Marketing: How I Made Almost 600K With A Small List Of Only 5,000 Names"... and my offline newsletter is in it’s 3rd year of publication and is read in 12 countries around the world.
Between the two of us, you’re looking at well over 36 years of in the field selling experience, and literally millions of dollars in sales. We’re not just “teaching” you this stuff, we’re living it in our own businesses, every day.
3. You’re using the wrong tools.
Look, if all you have is a hammer, then everything’s a nail.
In this market, having the right tools isn’t just important, it’s essential and critical to your ability to succeed. Our system isn't just meant to work in good times -- it's just designed to work, period.
And here's why: it's based on something that never changes no matter who's in office... how the economy's doing... or what's in the newspapers - it's based on human emotions, which haven't changed since since Adam and Eve bit into the Apple in the Garden of Eden.
As you'll see on tonight's teleseminar, we have taken massive action to create a program for 50 LOs, that will dramatically change the way you do business, and make all the pain and anxiety you're feeling right now, a faded memory you're happy to see go away.
And I can relate to exactly where you are, because I first started learning emotional direct-response back in 2000, I was a financial planner and the internet bubble had just burst open, destroying the financial markets. What I learned, saved me, and... for 50 lucky LOs, it will save you, too.
To register for tonight's final call where we go over the system, and to listen to the replays of the prior two calls, go to http://www.loturnaround.com/teleseminar right now. There is no need to re-register if you are already signed up, so don't worry.
We'll look forward to talking with you tonight.
Now go close some deals, Mike Miget & Craig Garber
P.S. The handout for tonight's call was sent out yesterday, but will be re-sent today at 2pm.
Send us your comments and thoughts -- it's genuinely important to us, to know what's going through your mind. You can post them up on our blog right here:
Tuesday, July 1, 2008
Tonight's the night this new LO Marketing System will be released!
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Craig Garber
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Tuesday, July 01, 2008
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