Final Reminder re: tomorrow's Free Loan Officer Q & A Call: Here's everything inside the new system

In 10 days, at a closed-quarters meeting here in Tampa, we'll be launching our ARMS Marketing System for Loan Officers.

Heres what you'll be getting as part of this program (the list is long, so be prepared to scroll down):

A. 6 System Support Calls, probably 2 hours each or more as needed

1 - Understanding the mechanics of what we do / review of components
2 - Understanding the psychology of what we do / review of components
3 - September - post kick-off Q & A
4 - October - Implementation follow-up questions / feedback / sharing new discoveries
5 - November - Business in process feedback, “tweaking” of documents if necessary, handling any challenges and objections discovered during your process
6 - December - Continued modification of program, review of business in process, “tweaking” of documents if necessary, handling any challenges and objections discovered during your process

B. Audio CD Recordings of these calls - to reinforce what you've learned over and over again: It’s taken us 8 years each to get to this point, I’d encourage and suggest to you that being able to access this information and re-listen to it several more times gives you significantly more insight and information each time you go through the material.

C. September - Two Day Intense Kick-Off Meeting with Mike and I here in Tampa

We’ll distribute the entire system to you and walk you through each piece, step-by-step and explain both the psychology of what’s going on in each piece, and the mechanics of how each piece fits into the system and what you need to do/how you need to handle each one.

We’ll give you a sense of understanding and insight into the minds of the marketplace you’re selling into, and what’s going to push their emotional buy-buttons and how to do this.

This is the ONLY opportunity anyone will get, to spend one-on-one time with us, helping them implement this system.

D. Weekly faxes - same weekly fax Craig’s private Mavericks Coaching and Mastermind group receives

E. Complete Turn-Key 2-Step Lead Generation Marketing System with sequential follow-up to attract prospects who are interested in Refinancing their ARM’s:

1. 2 lead generation space ads/display ads - full page, half-page
2. Lead generation sales letter
3. Lead generation tear sheet mailer
4. Lead generation Postcard Mailer
5. Template for an online landing page of your website to capture your leads (copy and formatting only, not the actual web page html coding or setup)
6. “Thank you” e-mail sequence after prospect signs up
7. An e-mail mini-course for you to send your leads: sequence of pre-formatted e-mails to send out to your prospects who request your FREE Report
8. Telephone script / voice recording of your telephone hotline
9. Audio CD Recording Insert / sales letter
10. FREE Report to mail to your leads who respond (long-form sales letter)
11. Guarantees to offer your prospects
12. Response Form
13. Envelope Design for FREE Report
14. 2 Subsequent sequential Follow-up packages
15. Recommendations and guidance for ongoing follow-up after this
16. Lift Letter / suggestions for lift letter imitation
17. Guidance on how to present testimonials / testimonial template
18. Evaluation of results
19. Guidance on strategy and implementation
20. Marketing expertise and consulting on this entire process

Obviously, this gets you the “emotionalizing” of all the marketing messages you need to communicate, and the creation of the USP (unique selling proposition) as well. You’ll also get guidance on the choice of media to use, and when to use each one.

F. “Stick campaign” to keep your borrower from getting buyers remorse, along with other recommendations to assist you here.

G. Comprehensive guidance on mailing list selection (PRICELESS!)

Mike’s mailed close to a half-million pieces of mail over the last 8 years, and he’s used this to generate over $10 Million Dollars in loan fees. And unless you’ve done this yourself, successfully, it is literally be impossible to get access to the kind of information he knows about mailing lists. It’d be like trying to be as good as Tiger Woods. If you wanted to do that, you’d have to go backwards and start playing golf when you were 5 -- that’s just impossible to do.

This alone will save you literally thousands of dollars, if not more. Reality is, you can send the best marketing materials out there, written by the greatest copywriter who ever lived, but if you’re sending them out to the wrong person, you are going nowhere.

You’ll get the opportunity to work with the MOST likely prospects who are MOST likely to buy, and you’ll learn why the messages we’re giving you in your marketing materials are MOST likely to get them to take action.

H. Recommended vendor resources, where possible:

* Printing
* Tearsheets
* 800-lines
* Online website design/templates

I. Bonus: TOP Performer in this Beta Group will be the featured interview on Craig’s Monthly Audio Success CD interview of the month, that goes out every month with his Seductive Selling Newsletter.

J. LIFETIME rights to use this material (Value: PRICELESS!)

If you qualify to get into in this program, you get lifetime rights to use this marketing system. NO ONE else outside of this program's initial group members, will get this.

Mike and I will be meeting with the 20 or so people in this program, down in Tampa, Florida, on September 4th and 5th. There, we'll be taking you by the hand, and showing you step-by-step, how to implement the program... the psychology behind it... and loads of other little-known strategies that get you maximum responsiveness out of the program.

We'll also show you how to "split-test" the various components - this way you can give us feedback on what's working (and what's not working), so we can make continual adjustments to the program. This gives you yet even more responsiveness out of your prospects, and ultimately keeps your pipeline filled up, nice and fat.

Because we've had such a large number of people sending us in questions about participating in the program over the last few days, we are going to host a FINAL Q & A teleseminar tomorrow, to handle this last-minute resurgence.

The Q & A call will take place tomorrow, August 26th at 2pm Eastern time. This will be the LAST chance you'll have to ask us questions about the program, to participate in it, and to find out if it's right for you.

To get on this call, simply go to http://www.loturnaround.com/armscall and you'll automatically be registered.

NOTHING will be sold on this call, we are just going to be answering your final questions about this program. I am really excited about it -- the lead generation materials came out great, position you completely differently, and change the entire dynamic of what you do.

And if you even "sense" this is the way you should be doing business in this new economy, then should probably get on this call.

Now go close some deals, Craig Garber & Mike Miget

P.S. Again, to get on this call, simply go to http://www.loturnaround.com/armscall and you'll get all the call-in information.

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