Mortgage Marketing Q & A: What are the best niche markets to invest setting up lead generating systems in today?

Well, that depends. This morning I was reading USA Today and they said the economy is looking up.

Last week, however, they said we're in the shitter.

So if you're basing whatever you're going to do on what someone else is telling you, you'll be like the squirrel running around from tree to tree in Springtime, trying to find where he's stored all his nuts before winter set in.

That's not much of a system and it's not very predictable or reliable, is it?

No, of course it's not.

So before we talk about markets, let's take a look at communication and marketing systems. The best way to communicate and attract prospects in any niche, is using a two-step lead-generation system with sequential follow-up contacts.

As we discussed in a number of teleseminars -- which you can listen to at http://www.loturnaround.com/replay -- this system gives you tremendous leverage, including:

• Differentiating yourself from everyone else.
• Being able to attract instead of chase down homeowners to work with you.
• Making your prospects pre-qualify before they get to you.
  
• This way you don't wind up wasting your time with looky-loos and tire-kickers who are just shopping.
• Letting your system do all the selling for you. By the time they get to you, they WANT what you're selling. It's like getting a haircut -- when you go and get your hair cut, they don't convince you that you need a haircut when you walk into the shop, right? Well, an effective two-step lead-generation system does the same thing -- it does all the "convincing" and selling for you.
• It lets your prospects know the entire process so you don't have to waste your time, telling them.
• It positions you as a trusted advisor instead of a "loan guy (or woman)"
• You are staying in touch with your prospect so they don't forget about you when they are ready to pull the trigger.
  

This is literally the only system I would ever consider using in a situation like this. It's what clients pay Craig a small fortune to create for them, and it's what we're using in our LOTurnaround ARMS group.

Now as to marketplaces, it seems like this list can be endless, and you can make niches even within these niches (for example, you can go for people in a certain area only, couples with children, women only, professionals, doctors, people living on a lake or water -- whatever you want). But there seems to be a few niches that are getting lots of attention lately, and deservedly so:

1. ARMS that are getting ready to reset or expire soon. This is the market we've chosen to work in and build our system around. (There is still time to participate in this -- the launch meeting is on September 4th and 5th -- see http://www.loturnaround.com/arms for more info.) We're also going to set up another program that will generate even more income for our LOs, along these same lines (I guess this would be a sub-niche like I just mentioned), once this program is up and running.

2. Reverse Mortgages. As baby boomers are aging, this is the next big wave for the banks to make money with. It's my opinion that you will see lots of research and development here as far as creative financial products go, so the banks can accommodate as many of these folks as possible.

3. Lastly, once the bubble settles down, there's going to be lots of purchases of inexpensive property, and again, I believe the banks will be getting creative to make as much financing available as possible.

Remember, banks make money by lending money, not by keeping money, so you've got that on your side. There are also a number of other economic issues that make going after the ARMS market, very favorable and easy. See if you can figure them out and how to apply them in your marketing -- we'll be using it in ours, for sure.

O.K., now click the link below, and see if you can answer these three 3 questions.

http://www.loturnaround.com/abcsurvey

Now go close some deals, Craig Garber & Mike Miget

P.S. If you like hard-driving strategies like this, make sure you test-drive Craig's Seductive Selling Newsletter, and get your 15 free bonus gifts at http://www.kingofcopy.com/ssnl

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