Wednesday, August 13, 2008

Mortgage Marketing Q & A: What to do when you have no time and no money.

We've received a load of questions like this one, "Craig, I want to get involved with the ARMs Marketing System you and Mike are putting together, but I don't have the time and money for it right now. What do you suggest?"

Now before I answer this question, let me tell you a couple of stories. See, I believe if you think about the answer to the main character's problem in each of these stories, it will lead you to your own conclusion about what the correct answer to today's question is for you.

First one, woman... 28 years old. Great looking gal with legs that go on forever. Lives with 5 other roommates in a crowded small 3 bedroom apartment downtown in the West Village, just a few blocks from her favorite store, Dick Blick Art Materials over on Bond Street.

She's an artist with the energy of a lion, but she's never been able to make any money at it. It's not that she isn't talented, she just knows absolutely nothing about sales and marketing. Because of this, even when someone wants to buy one of her pieces, she usually undervalues her efforts and sells it for just enough money to pay her rent that month and keep her in full supply of paint, brushes, and canvas.

She loves what she does, but she's not in denial about the fact that she's getting older and simply can't go on living this way much longer. At 28, she's never even had her own bedroom since she left her parents home to go away to college.

But she's about to catch a lucky break. One of her roommate's father owns one of the most prestigious art galleries out on the west coast. He's very familiar with her artwork and he's got a few fabulously wealthy buyers who are coming into town next week. He knows he can sell several dozen of her paintings for literally well over one-hundred thousand dollars combined -- more money than she's ever made in her entire career.

She'll be able to finally get her own apartment and open up a small shop of her own with this money. All she has to do is fly out from New York to Los Angeles and arrange for the transportation of all her artwork.

Sadly, she can't do it. She has no money to pay for her flight or to ship the artwork out to L.A.

She'll never get a shot at something like this again...

Another story.

Stereotypical New Yorker, talks fast, walks fast, makes a whopping load of cash all the time. Started as a broker on Wall Street, showed some good hustle, was the only one in his team willing to do even more than his employer asked.

Shows up at 5:30 a.m. in the office every morning, long before anyone else, works well into the evening, and devours every daily business newspaper and monthly trade journal he can get his hands on. The way he's going, he's expected to fast-track and become the youngest executive vice president ever in the firm's history, and he's also the first one who's done this that hasn't come from old money.

In fact, the kid grew up on the wrong side of the tracks. He was raised by a single mom, working two jobs, raising three kids on her own, her alcoholic ex-husband long gone.

One weekend after a vigorous run through Central Park, the guy feels much more out of breath than normal. As the evening wears on, he's still feeling short of breath and has increasing chest pains that just aren't normal.

Checks himself into Mount Sinai that evening just in time -- at around 10pm that night, he experiences a massive heart attack.

Doctors tell him if he wants to live, he's simply GOT to change his lifestyle. Unless he gets 8 or 9 hours of sleep every night, minimizes his stress to almost zero, and takes up hobbies and reads books that relax him, he's going to die in less than 30 days.

There's no "if" about this, he is going... to die.

What should this guy do?

After all, he has no time to be healthy.

See, in life, we all have time, money, attention span, strength, and compassion, for those things we want to have them for.

I grew up in a housing project and everyone in these apartments had more televisions than you can imagine, and drove much nicer cars than I drive today.

Telling yourself, and then having the gumption to ask me, what should you do if you have no time and money, means you've either given up, you're not serious, you're too cheap, or you're scared of being successful or have some other kinds of self-sabotaging issues related to money.

And while there's nothing wrong with any of these things -- Lord knows I'm far from perfect -- I'm not about to give you a handout to fix any of them.

You fix these things by paying the same thing we all pay in life, to move ahead. It's called "tuition."

And if you can't of if you aren't willing to pay the tuition, then I suggest you go and get a nice cushy government job, where the toughest thing you're ever going to have to do is sit and figure out how many days left do you have to work, to start collecting your pension.

I wish you well.

Tough love and harsh reality, yes. Good food for thought though, isn't it?

Now go close some deals, Craig Garber & Mike Miget

P.S. If you like hard-nosed slabs or reality like this, then make sure you test-drive Craig's Seductive Selling Newsletter, and get your 15 free bonus gifts at http://www.kingofcopy.com/ssnl

Oh, and there are less than 30 days until the kickoff of our ARMS Marketing Program. Join us at http://www.loturnaround.com/arms

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

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