Have an opinion. And then have the balls to share it.

We've been talking about how to improve and build trust in your communication with your prospects and existing customers.

One way, which is incredibly effective yet seldom used, is to simply let people know what you're thinking about. Have an opinion and be ballsy (or kind) enough to share it.

Most people are starved for fresh new ideas and whether they agree with what you're saying 100% or not, they'll at least respect you. And you'll attract more and more people, who do share your same opinions. Yes, you're going to alienate others, but you will get far more out of 50 people who are loyal to you and who respect you, than you would out of 75 people who feel mediocre or luke-warm about you.

Let me give you a few ideas about what I mean. And just so you know, this is Craig speaking, not Mike. I don't want to put words into my Mike's mouth, for sure.

Old conventional wisdom says never talk about sex, religion or politics. But if you're vanilla white all the time, you appeal to no one. So I'll talk about politics and sex.

Reality is, I'm probably only qualified to talk about sex, but I'll give it the old college try.

Here's my own personal viewpoint on politics. I grew up in the Bronx, my parents were blue-collar workers, and although I don't think my parents voted, everyone around us was a registered Democrat, as is much of New York City.

I am a registered Republican, because it's my opinion that this party takes personal responsibility and financial achievement a little more seriously, and is in favor of rewarding those who do the same. But frankly, I don't think any politicians today, are really and truly concerned about their constituents. The system is flawed and it's become a game of power-brokering. The needs of the people have become secondary -- if it's even on their radar screen at all.

I don't even know if this can be helped.

I am sure in some small towns somewhere, you have a few honest politicians left, but they are few and far between. I'd like to believe this wasn't true, but look at the state of affairs we're in. Here we are, mired in economic and world crisis, and we're a country that's more divided than ever. I'm not so naive as to think we should all be locked arm in arm in emotional harmony, but I do know good leadership pulls things together.

I also know this isn't easy, but neither is finding a good leader. So what's up with that?

Sex - now this is something I'm qualified to talk about. It's something I haven't just read a lot of information on, and watched a few videos... it's something that is weaved into the fabric of my life. And my opinion is, I think it's something that should be weaved into the fabric of your life, as well.

I was just on the phone doing an interview with a colleague of mine, and he told me he's celebrating his 26th wedding anniversary today, and by all accounts, he's quite happy. I'll be celebrating my 15th soon, and rest assured, the plumbing systems are all clear and passion still runs high around here.

I realize that's more information than you needed, but guess what?

That's what sharing your opinion is all about. It's about giving people a chance to see who you are, beyond who you are sitting at your desk.

This is how you connect with the right people -- and how you disconnect from the wrong ones.

If you thought this made sense, then go ahead and take a free 30-day test-drive of my offline newsletter, and this month alone, you'll get 7 or 8 different examples of how to build trust and communication. You'll also get 15 different bonus gifts for taking this test-drive -- just watch the videos and you'll see what they are. Grab it all at http://www.kingofcopy.com/ssnl

Now go close some deals, Craig Garber & Mike Miget

P.S. Last week, Mike and I launched the ARMS Marketing System, down here in Tampa. We had 2 exciting days of serious work and business breakthroughs with over a dozen pumped up loan officers. You can check out the photos below. I'm the good-looking bald one and Mike's the young one:





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