Think about what you want to bring into this world.

Last time we talked about how to build trusting relationships and the kind of communication you need to have with your homeowners to facilitate this.

I mentioned that in your communication, you must consistently provide good content, and we went over many different examples of the kind of content you can provide.

But for many people, this isn't easy. In fact, most LOs are incredibly preoccupied with just making a dollar to survive and keep their doors opened. "How can you think about "giving content" at a time like this?," you might be thinking.

The best answer to this question is something a close friend of mine told me about a year ago. The person who told me this information is simply brilliant. He's a man who's sold in excess of $300 Million worth of goods and services over the last 35 years, using these same exact emotional direct response marketing techniques and strategies we teach.

His name is Christian Godefroy and here's what he told me when I was a little stuck writing a sales letter. He said, "Craig, think of what you want to bring into the world, and not what you want to get out of it."

Pretty profound, isn't it?

This is the first step to building any kind of a sincere relationship -- thinking about what you want to GIVE and not what you want to GET. And from that time onward, whenever I am struggling with something -- whether it's a strategy issue or a sales copy issue -- I think back to this statement, and suddenly, the words... and the music... all seem to come together.

If you want to find out more about Christian, you can visit his site at http://www.positive-club.com/ and if you want, you can hear an excellent interview I did with Christian, totally free, at http://www.kingofcopy.com/media/interview/christian

Now go close some deals, Craig Garber & Mike Miget

P.S. Tomorrow and Friday, Mike and I are meeting with the initial group of LOs who are part of our ARMS Marketing System Launch, down here in Tampa for 2 days of exciting work and business breakthroughs. If you missed it this time around, and yet you still want some marketing help, your next best shot is to take a free 30-day test-drive of my offline Seductive Selling Newsletter, right here. Make sure you watch the goofy video of me that shows you the 15 free gifts you get with your trial. Unlike most "free" marketing gifts, these actually have value: http://www.kingofcopy.com/ssnl

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