Why most of your prospects aren't responding to your loan officer marketing:

Before I knew how to attract pre-qualified prospects, people just didn't respond to my marketing. No matter what I did or what I said, nothing worked.

Great "catchy phrases" didn't work... clever quotes didn't matter... and even fire sales bombed left, right and center.

It seemed like I was putting "sales repellant" in my marketing.

One HUGE why these promotion bombed was that I wasn't asking my prospects to do anything.

In other words, I said things like:

* Call for information.

* Or I'd simply leave my phone number.

* Maybe I'd even say things like, "Been in business 7 years" or whatever.

But see, the unfortunate reality of life, is that usually... the prospects who need your help the most, are the furthest removed from wanting it.

Crazy people don't want therapy... poor dressers don't want to wear nice clothes... people with bad teeth don't want to go to the dentist, and so forth...

And homeowners who need cash, don't want loans. They want CASH.

So if you're sitting there sending them out message after message about what a sharp Loan Officer you are, how many loans you make, how low your interest rates are, how many deals a month you do, whatever...

No one really cares.

The only thing that matters to the homeowners who respond to things like this, is... how low are your rates.

Why?

Because that's all you're talking about, so what else should they care about?

If you want to catch fish, you don't put potato chips on your hook, you put worms on it.

Make sense?

Reality is, until you see yourself as a solver of problems -- and then position yourself appropriately using some sort of 2-step lead generation system that sets you up as an expert -- then you're just "another loan guy" out there.

See, you're not really answering the question all your prospects have, and that is, "Why should I do business with you, over all the other loan officers in my neighborhood?"

Until you can answer this question, you're going to have a very tough time getting anyone to respond at all.

But the good news is, you only need to nail this down once, and then you get to benefit from it forever.

Think about this the next time you're putting something together to generate business.

Now go close some deals, Craig Garber & Mike Miget

P.S. We will be re-opening out ARMS Marketing System program again, very soon. This program not only positions you as a valued advisor, and not a "loan guy," but it contains a turn-key, 6-step follow-up sequence exclusively geared to homeowners who have, or who are about to have their ARM loans reset. If you are interested in this program, them please REPLY TO THIS blog post and let us know.

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