Avoid the biggest mistake 99.9% of all LOs are making:

Today I'm going to give you some more information about marketing to seniors if you are in the reverse mortgage marketplace, because this seems to be a pretty hot topic, so hold on to your hat.

Reality is, this is getting to be a crowded space, and it's very likely your mailing piece isn't the first one your prospect has received. In fact, it's probably not even one of the first dozen they've received this month.

Remember, banks are on this now just like everyone else, and they pour literally millions into their mailings, every month.

And this is exactly what you need to keep in mind when you're creating your marketing pieces. See, most LOs are focusing on convincing the prospect why they need a reverse mortgage. But if you've been with me for a while, you've no doubt heard me say that being in "the convincing business, sucks."

The truth is, you are far better off finding those folks who already have expressed an interest in what you have to offer, and then simply show them why they should be working with you instead of everyone else.

Focus on differentiating yourself from everyone else, not on convincing someone why they need to buy something.

What's different about you?

Is is how you do things... why you do them... the speed with which you do them... your ability to get the job done in some sort of different way?

Figure out what that reason is, and you've nailed your differential. Nail your differential and you've nailed your formula for success in any one given area.

Make sense?

O.K., now click the link below, and see if you can answer these three 3 questions in this curious survey.

http://www.loturnaround.com/abcsurvey

Now go close some deals, Craig Garber & Mike Miget

P.S. Oh, and by the way, you've only got a couple of days left to get your hands on this month's Seductive Selling Newsletter AND your 15 free bonus gifts at http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

How to use direct mail to speak to seniors

About a week or so ago, I published a tip about reverse mortgages and seniors. At the end of the tip I said, "next week I'll tell you how to reach seniors who want reverse mortgages, using direct mail -- a MUCH smarter alternative."

I completely forgot about this, however, lots of LOs didn't -- including Francisco Duarte, from Plano, Texas -- and they wanted me to publish this follow-up, so today I'll deliver.

(Francisco's actually one of the members of our ARMS Marketing System -- check out the details at http://www.loturnaround.com/replay )

Keep in mind, covering everything about this is like covering everything about how to grow corn -- you'd need a few books, not one daily tip, so I'll go over a few basics in the next couple of weeks.

Here is the most important thing I'd keep in mind when using direct mail to market to seniors:

Don't humiliate them. For example, one of the biggest flaws with pre-foreclosure marketing is that it humiliates the homeowner. Telling people if they don't work with you, they're going to be screwed because they'll be kicked out of their home, isn't a way to endear yourself to anyone, let alone a complete stranger.

After all, who wants to be held hostage at gunpoint and be forced into doing anything -- and by a vendor, no less?

You always want to empathize with your prospects first, before anything else. Showing them compassion and that you understand what's bothering them, makes you an ally and a valued and trusted advisor, and THIS is the way to start a relationship.

We'll talk about this some more next week, for sure.

O.K., now click the link below, and see if you can answer these three questions. You'll also get added to an advanced pre-notification list for an exciting new product we'll be releasing soon, called The ABC's of Loan Officer and Mortgage Marketing:

http://www.loturnaround.com/abcsurvey

Now go close some deals, Craig Garber & Mike Miget

P.S. Oh, and if you want more information on how to use empathy and any other emotion in your marketing and in your sales copy, then check out Craig's Seductive Selling System at http://www.kingofcopy.com/seductive

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

It's certainly not my good looks, that's for sure.

Last week LO Robert Kleiner sent in this question: "Hey guys what is the one biggest thing that makes you successful?"

This is a trick question.

Not that the fellow who sent it in is trying to trick us, it's just that this is a myth, like Bigfoot or the Loch-ness monster.

It's a myth that's been perpetrated by years and years of gurus telling you they have the one secret and if you want it, you can buy it for a small fortune.

So let me give you the real deal here: First, wipe the slate clean and clear your mind of any pre-conceived notions of success you may have, and accept what I'm about to tell you at face value. I'm a guy who came from nothing -- Mr. Nobody from nowhere -- and I now have far more than I ever expected, and I'm running at a speed few people can ever catch.

Ready?

O.K., her goes: Becoming successful, like becoming fit, or winning a bike race, or even being good looking (Which I'm definitely not, and I guess Mike probably is.), is the result of many different ongoing efforts that take a ton of persistence and discipline.

Read that last part again, because it's incredibly important: "the result of many different ongoing efforts that take a ton of persistence and discipline."

Sometimes it's easier to understand something conceptually, when you're looking outside whatever it is you are personally looking to do. So for instance, let's talk about getting fit, since I've recently finally found my own very stubborn formula for doing this, after literally over 20 years trying to master it, and I've taken off 18 pounds. Here's what this involved:

* Exercise - consistently working at higher and higher levels of performance, usually doing different exercises
* Building muscle - using a variety of different techniques, reps, sets, resting periods
* Cardiovascular work - again, using a variety of different techniques and working at a variety of different intensities and even over different time frames and a different times during the day
* Caloric consumption - monitoring it VERY closely for some people (like myself), including even the details not only of your total calories, but even the breakdown of them
* Constantly doing this every day, rain or shine over a long period of time
* Constant study of what's important or what are the newest breakthroughs

Now mind you, I'd been doing "almost" all of these things for the last 20 years, but I just got turned on to one of the important ones, and it made all the difference. Yet, if I gave up all the others, I'd still be nowhere.

See where I'm going with this?

Success in any endeavor isn't the by-product of one thing, it's usually the by-product of many many things -- including the things you tried that didn't work -- and having the discipline and "stick-tuitiveness" to keep at it over time.

As an entrepreneur, LO, or marketer, this includes:

* Speaking to the right people in the first place -- who are qualified to buy what you are selling and who can afford your services.
* Using 2-step lead generation techniques to attract these people in the first place
* Constantly staying in touch with them, in a positive and non-threatening way.
* Making them irresistible offers
* Using conversational and engaging copy in your communication
* CONSTANTLY putting new people into your prospecting funnel using direct-mail, space or display ads, online ads and referral systems
* Doing a good job!
* Treating your clients like gold so they give you referrals and buy from you again
* Constantly studying your craft and your business development and learning from others, extensively
* Differentiating yourself from your competition
* Usually out-working your competition as well -- successful people are willing to do those things others aren't.

And this is just the tip of the iceberg. Inside each one of these items are dozens of other sub-sets and micro-steps you must do as well.

So next time someone tells you they have ONE secret to becoming successful -- head for the hills and hang on to your wallet.

Next time we speak, I'll tell you the biggest reason why most people -- even if they know all the things I just discussed here -- NEVER become successful.

O.K., now click the link below, to take our curious new LO survey and get added to an advanced pre-notification list for an exciting new product we'll be releasing soon, called The ABC's of Loan Officer and Mtg Marketing:

http://www.loturnaround.com/abcsurvey

Now go close some deals, Craig Garber & Mike Miget

P.S. Also, give us some feedback on the 3 questions in this survey. You'll find them thought-provoking and engaging. Here they are: http://www.loturnaround.com/abcsurvey

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

Can you answer these 3 simple questions?

I need your help with something. It dawned on me that while there are loads of "guru's" out there who are more than willing to offer you and any other LO with a pulse, some sort of a marketing system or methodology... no one's created or offering some sort of a "nuts and bolts basics" course on how to use emotional direct-response marketing fundamentals in your practice, specifically for LOs.

With that in mind, Mike and I are going to put something together that gives you these basic fundamentals -- and get this -- YOU are going to be able to design the product and let us know what information is important and what issues you want us to address.

So here's the deal. When you click the link below, you'll be taken to a survey where you can answer a few simple questions and let us know the most critical information you need in what we've determined to be the three most important areas LOs need help with:

http://www.loturnaround.com/abcsurvey

The survey won't take long, and it will definitely make you think about important issues, so have fun with it.

Now go close some deals, Craig Garber & Mike Miget

P.S. Give us some feedback on the 3 questions in the survey. You'll find them thought-provoking and engaging. Here they are again: http://www.loturnaround.com/abcsurvey

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

Can you run a marathon? Can you swallow a golf ball? That depends.

Over the last few weeks, Mike and I have been promoting our new ARMS Marketing System, and we received a number of questions.

One of them was, "Can I outsource 90% of the work and the only thing I do is talk to the client once with telling them how I can help them after my processor/assistant loan officer does most of the work?"

And the answer to this is very straight-forward:

"How the hell do I know?"

That's like asking me, "Can I run a marathon?" Or, "Can I swallow a golf ball?"

There's no way anyone would be able to answer that question, and here's why: there are loads of issues to consider here, like...

Are you a competent teacher?

Are you comfortable selling and interacting with people?

Are you capable of confidently moving people along a process in a systematic manner?

Has your marketing and your subsequent personal follow-up meeting been thorough enough so that the client now understands what happens next?

Is your processor or assistant sharp, or are they like most employees - lazy and preoccupied with who won on American Idol last night?

Is the carpet in your office one of the three colors that absolutely KILLS sales?

See, there are so many issues and moving parts here, you're asking the wrong question. The ONLY questions you should be asking about any marketing system are:

* Is it an integrated system that attracts prospects? (Ours is.) There's no marketing system in the world that can control how you handle someone once they are a qualified lead. Outside of having me or Mike inside your office with you, closing people for you (which isn't going to happen in this lifetime), reality is, you've got to take some responsibility for what happens at this point.

The good news is, there is some specific sales training you can get for this process, (which we may be providing next year) if you need help here, but no marketing system is going to provide that for you.

* Will it work for MY clients in MY town? I say this in jest, because reality is, the people who ask this question are more looking for reasons for something not to work, or for them to not have to make any kind of commitment to, than anything else. These are usually the same people who say, "Direct mail doesn't work," and they've never even so much as licked a stamp, let alone mailed out a marketing campaign.

Or, they've mailed out one campaign which was so poorly written or so poorly designed that even their mother wouldn't respond to it, and then they write direct mail off.

Systems work and people buy, when you're able to effectively tap into their emotional buy-buttons, period. Doesn't matter where you are -- if you're dealing with a human being, that's the way it works, without exception. And since human nature hasn't changed since the dawning of time, you're gonna be O.K. working with our system.

Even if you live in The Bronx, where I grew up, you're still gonna be O.K.

If you want to check out the origins of the system we've created, start here and listen to all the teleseminars and watch all the videos: http://www.loturnaround.com/replay

To check out the "guts" of the system itself, go here: http://www.loturnaround.com/arms

Now go close some deals, Craig Garber & Mike Miget

P.S. Don't freak out, I was just kidding about the carpet. I have no idea what color carpet boosts or suppresses sales, or whether you should even have carpet over tile or wood. Although... about 30 years ago, I read something that said when the inside rim of professional baseball players caps are red, they behave more erratically.

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

How to get leads on reverse mortgages

Some LOs have asked how they can get leads on reverse mortgages. Specifically, "since seniors aren't online as much as other demographics, how can you find them."

First of all, as the baby boomers are aging, seniors continue being one of the BIGGEST demographics online. But I don't think this is really the problem with what you're talking about here, so let's clarify your strategy, first.

It seems like what you're talking about is buying internet leads, which is like buying already-chewed bubble gum. You really DO get what you paid for, both in flavor and in value.

With this, you're buying "a name and e-mail address" from someone who supposedly is interested in what you have to sell. Yeah, right.

First problem is... even if this was a qualified lead, a hundred other LOs are buying the same lead. So even if you're saying all the right things to them, by the time you get to them, they've already been approached by every other LO and their mother -- and the LAST thing they want is to speak to you.

I know this from experience when I applied for some information about refinancing online, about 3 years ago. WOW, was this a mistake.

I'm in sales, and so I go out of my way to be kind to tele-marketers and e-mail solicitations, but even I was at my wit's end by day 3. Rest assured, most folks are NOT as kind to sales people as I am.

The second problem is, even if you have a good name, what are you supposed to say to them? "Hey, you don't know me. I bought your name from someone else who doesn't know either of us, and they told me you wanted a loan. I can help you with this."

Hmmm...

See where I'm going with this?

Like I said, buying leads like this is cheap and inexpensive for a reason. You're better off standing at a major intersection in the middle of your town with a sign that says "Starving Loan Officer Willing To Work Hard For Your Business!"

At least the people who pull you over will be qualified and attracted to you. You'll have no leverage and that's a daunting way to get business for many, but at least it's more effective than wasting time and money on useless internet leads that offer you the hope of something big, but a bleak reality once it sets in.

Remember, "hope" is not a good business strategy.

So next week I'll tell you how to reach seniors who want reverse mortgages using direct mail -- a MUCH smarter alternative.

Now go close some deals, Craig Garber & Mike Miget

P.S. If you don't already subscribe to Craig's offline newsletter, take the free 30-day trial today - this month he's re-written an ad straight out of the National Enquirer. It originally started telling a story about why the hottest women go completely nuts over their newest and sexiest-looking butts -- but wait till you see what he did to it instead. Some very valuable lessons in there, for sure. Try it now and get a 15 free bonus gifts at http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

How To Target Qualified Realtors

Here's a question we received the other day: "I need a marketing strategy & system that will accurately target qualified Realtors and have them perceive me to be the first choice they refer clients to based upon the value I provide them."

First of all -- and I think I've mentioned this before -- depending on realtors or anyone else to grow your pipeline of business, is like depending on someone for your oxygen supply.

VERY dangerous, indeed.

But if you did want to try something like this, you need to look at things from the realtors point of view. And believe me, it's a limited point of view, for sure.

The realtor wants to know two things:

One, what's in it for them. And for many realtors, the "satisfaction of having a good loan person available to their clients" may not be enough. So you're going to have to figure out what they really do want on their end.

Maybe if your practice is big enough, an exclusive referral pipeline back to them will be enough... maybe the two of you can put out a monthly newsletter together, or maybe you can introduce them into your network of other professionals who can help them.

This is not an easy solution, for sure, regardless of what you come up with.

Lots of people see realtors as gateways for loads of business, so you can pretty much bank on the fact that you're not the first person coming to them looking for leads.

The other thing the realtor wants to know, is "Why should they work with you, instead of anther LO?"

And for this, you'd better have something good to offer.

If I were in this position, here's some of the steps I'd take to figure all this out:

I'd ask five or six different realtors if they wouldn't mind being interviewed for a project you were working on, that may have an opportunity to make them some money. Don't tell them you want to take them to lunch -- all that is, is a waste of your time and money, plus it makes you look like a real kiss-ass and it takes the focus away from business, and puts in on your submissiveness and your lack of business.

And you don't need to be a marketing genius to know this isn't a good strategy, right?

Then, I'd ask each of these realtors a slew of questions related to this issue. Talk to them about marketing in general and figure out if you have some chemistry with any of them.

If you do, and if this was meant to be, chances are you'll find one or two of them not only receptive to you, but you'll find a few new and creative ways of generating new business.

I know this isn't a particularly sexy process to go through, but I've got news for you -- neither was staying up night after night for an entire year, learning how to be an incredible copywriter and marketer.

But the payoff was pretty darn worth it for me -- maybe you're results will be similar.

Now go close some deals, Craig Garber & Mike Miget

P.S. Tomorrow the gates close to get involved with our ARM Marketing System. You can listen to information and apply to be a part of the program on the teleseminar here: http://www.loturnaround.com/arms and you can listen to the first two calls here: http://www.loturnaround.com/replay

Or, if you've done all this and you are ready to apply, your application is right here: http://www.loturnaround.com/application

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

Warning: 4 Days Left To Apply To New LO Turnaround Marketing Program

One Wednesday, July 9th, we will be closing the admission gates to apply to the new LO Turnaround Program. Just to take you through all the information on the program, here is a summary:

1. ALL of the pre-program information leading up to the announcement of the program, can be found here at http://www.loturnaround.com/replay -- the most recent content is on the top.

On this page you can find all the teleseminar recordings as well as the handouts.

2. The details of the program and the final teleseminar explaining the admission process and who should and shouldn't apply, can be found here http://www.loturnaround.com/arms

3. And lastly, if you've already been through all of the information, and you want to apply, then go to http://www.loturnaround.com/application to download your application to be submitted by fax only.

Since many people asked, if we wind up moving forward with this program, we will NOT be having another program like this one, where you can work side by side with us -- forever. The next chance you'll have to get access to our materials won't be until 2009, and it won't be working side by side with us -- it will be in a licensing rights program with large group access only. This first group is a select and intimate group designed to be a part of something special -- but only if you apply in the first place.

We will be announcing further details to the people who have applied, late this week.

Now go close some deals, Craig Garber & Mike Miget

P.S. For most people reading this, the investment to get involved in this program, is less than the fees you'll generate from the ONE even deal. But what's even more important, is if you think the investment to get involved in this program is hefty, this PALES in comparison to what it's costing you NOT to be involved in it! Think about that...

Again, the replay of the call, along with your application is at http://www.loturnaround.com/arms

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking:

Q & A Call Today at 12 Noon, Eastern Time

We will be having a "Q & A" session today, Thursday July 3rd at 12 Noon, Eastern time.

The call-in information is as follows:

Telephone number: 712-338-8000
Listener Passcode: 7549#

We will both be available on this call, to answer any questions you have about the ARM Refinancing Marketing Program which we rolled out earlier this week.

Information on this program, including specific details and the components of the program, can be found at http://www.loturnaround.com/arms

Make SURE you listen to the call replay on this page, because all the details are on there. Note that the first 25 minutes of the call is content-driven but after this, there is a comprehensive discussion about the program.

If you already listened to the call and you are ready to go right now, you can find your application form right here: http://www.loturnaround.com/application

Again, you can find the replay of the call, along with your application at http://www.loturnaround.com/arms

Now go close some deals, Craig Garber & Mike Miget

P.S. We will be closing the enrollment for this program next Wednesday, July 9th.

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking!:

Free replay shows the "guts" of our new LO marketing system

Couple of very important announcements:

1. First, the replay of last night's teleseminar where we rolled out the ARM Refinancing Marketing System, is now posted. Many of the initial 20 slots have been filled up, and we expect to hit our cap of 50 sometime soon -- maybe even as soon as this recording is posted.

To listen to the details of the program, and to apply, go to http://www.loturnaround.com/arms

Remember, only the first 20 people get the $1,000 discount, and we are now up to 11. And... this message is going out to 1,159 LOs so this number will be changing, rapidly.

2. If you already listened to last night's call and you are ready to go right now, you can find your application form right here: http://www.loturnaround.com/application

3. A few people have e-mailed us questions about the program, and so we will be having a "Q & A" session tomorrow, Thursday July 3rd at 12 Noon, Eastern time.

The call-in information is as follows:

Telephone number: 712-338-8000
Listener Passcode: 7549#

We will both be available on this call, to answer any questions you may have about this program.

Please appreciate just because we are having this FAQ, we can not "hold" slots open until then, so not submitting your application is at your own risk. We just wanted to be open and disclose this.

Again, you can find the replay of the call, along with your application at http://www.loturnaround.com/arms

Now go close some deals, Craig Garber & Mike Miget

P.S. For most people reading this, the investment to get involved in this program, is less than the fees you'll generate from the ONE even deal. But what's even more important, is if you think the investment to get involved in this program is hefty, this PALES in comparison to what it's costing you NOT to be involved in it! Think about that...

Again, the replay of the call, along with your application is at http://www.loturnaround.com/arms

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking!:

Biggest LO Marketing Weakness, Bar None:

Here's another good question we received:

"Craig and Mike, What do you observe most people in your field doing badly that you think you do well?"

I talked about this on the teleseminars we did, and I'll say it again: The thing I do well that most people do extremely poorly, is that I don't violate what I call, "The Golden Rule Of Selling." This rule says "No one cares how much you know... until they know how much you care."

Most people either don't let their prospects know how much they care, or they just flat out don't care. I tend to think it's the first one, though. In reality, there really aren't too many downright "evil and nasty" folks out there. Misguided maybe, but not truly bad people.

See, most LOs just don't understand that they're in the "pain" business. People don't wake up in the morning jumping out of bed, saying "WOW! Today I get to see my LO -- isn't that cool!"

Your business is similar to the dentist's business, or the financial planner's business, to a great extent: People visit with you only when the pain of NOT seeing you is greater than the pain of meeting with you. In a sense, you're a necessary evil.

This is why it's even more important than in most businesses, to let your prospects know you care about them. And the best way to do that is through consistent and ongoing communication -- usually in the form of a variety of media, if possible.

You can use newsletters, e-mails, voice blasts -- all of them will work. What matters is that you're creating and maintaining a relationship. And the two things that deepen any relationship are the frequency and intimacy of contact.

Right?

So if there's one thing I do better than almost anyone else, it's that. I let people know I care about them and I let them know often.

How about you? What do you do to let your prospects know you care?

If the answer is "nothing" or "not enough," don't worry. Today's a new day and it's never too late to become a better marketer... or a better person.

Now go close some deals, Craig Garber & Mike Miget

P.S. Over HALF of the first 20 slots are filled up already, and this means there are only 8 slots left to take advantage of the $1,000 discount available to participate in the ARM Refinancing Marketing System that we rolled out last night. In a little while we'll send you an e-mail with the replay link -- and pay close attention. Enrollment in this program will be closing soon.

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our blog -- we want to know what you're thinking!:

Registration For Tonight's Call Closes at 6pm Eastern, sharp:

If you haven't registered for tonight's Marketing System rollout call, this is your last chance. Registration closes at 6pm Eastern time, sharp.

Over the last few weeks, we've been teaching and showing you a number of innovative ways of getting business. See, doing things differently isn't just something you need to do in THIS market, it's something you need to do, period.

Remember, if you want extraordinary results, you usually have to use extraordinary efforts to get them. I know this may not seem popular in today's day and age, where everything's supposed to be "easy," but that's NOT what makes you successful.

On tonight's call, as promised, first we'll be reviewing the different types of media you can use to communicate with clients and attract new prospects, and then we are going to let the cat out of the bag about the new Beta Group we are rolling out.

This program is a turn-key system for 50 LOs only. It will allow you to prospect for, and then pre-qualify and attract clients who are interested in refinancing their ARMs.

We have received just TONS of e-mails about this program, and after a very detailed analysis and feedback, we are rolling it out tonight.

To register for tonight's final call where we go over the system, and to listen to the replays of the prior two calls, go to http://www.loturnaround.com/teleseminar right now. There is no need to re-register if you are already signed up, so don't worry.

We'll look forward to talking with you tonight, but remember, registration closes at 6pm Eastern.

Now go close some deals, Mike Miget & Craig Garber

P.S. The handout for tonight's call will be re-sent out one last time at 6pm tonight.

Send us your comments and thoughts -- it's genuinely important to us, to know what's going through your mind. You can post them up on our blog right here:

Final Video in the Series: 20 different marketing pieces -- PLUS Andy Warhol

In a few minutes we'll be sending you the link for tonight's handout, but in the meanwhile, check out the latest video of Craig going through the marketing system we're going to be rolling out for 50 LOs.

On this video, you'll hear about everything from why his eyes have dark black circles around them... to why he's so competitive... and you'll even get to see his Andy Warhol soup collection.

Oh, and you'll actually learn about business as well.

Check it out -- you can see it right below, and it's also the top video on this page: http://www.loturnaround.com/replay



Now go close some deals, Mike Miget & Craig Garber

P.S. The handout for tonight's call was sent out yesterday, but will be re-sent today in a few moments.

Send us your comments and thoughts -- it's genuinely important to us, to know what's going through your mind. You can post them up on our blog right here at http://blog.loturnaround.com

Tonight's the night this new LO Marketing System will be released!

Here are still more details about the new turn-key system we'll be releasing and making available to 50 LOs only, tonight.

You know, typically, most educational programs fail for any number of reasons. Let's go over three of them now.

1. You don’t have access to the RIGHT experts and the RIGHT information in the first place.

Let's face it, just because someone calls themselves an expert -- especially in today's day and age, where there's really no barrier to entry online -- it certainly doesn’t mean they’re an expert.

One of the reasons Mike and I decided to partner together is because we'd worked together in a client-consultant relationship for a little over 2 years, and we both had the chance to observe how the other person acts in this situation.

And in case you don't know this already, here's a very valuable business lesson you should gobble up, right now. If you want to see who someone really is, stick some money between the two of you. This'll give you a clearer picture than you'd ever imagine. Honoring commitments takes on a new meaning once cash is at stake, and nothing either lets the cream rise to the top, or lets the mud sink to the bottom... like a business transaction.

2. Taking to people who in theory “know” what they’re doing, but haven’t put it into practice themselves.

This one’s easy. Mike’s been in the mortgage business for 16 years, out on the front lines himself, and he’s completely mastered the implementation of emotional direct-response marketing over the last 8 years in his industry. And along the way, he's probably mailed out more pieces of direct mail than many of my clients who've been in business far longer. Meaning, he takes action, and... he gets results. You don't crank out $10 Mil in fees because you "sort of" know what you're doing.

In reality, this isn't any different than winning an Olympic Gold Medal: It takes practice, practice, practice.

I’ve been in sales since 1989, first as a headhunter... then selling commercial property and casualty insurance... then as a financial planner selling life insurance and investments. I’ve been writing sales copy and involved in marketing for the last 8 years and I’ve done very well for myself and for my clients. I have a book coming out shortly -- “Seductive Selling, The New Rules Of Selling In Print; 27 Unconventional Strategies To Make An Absolute KILLING In Business!” -- I just got it back from my editor last week... I have another book coming out before that, an e-book called "The ABC’s Of Internet Marketing: How I Made Almost 600K With A Small List Of Only 5,000 Names"... and my offline newsletter is in it’s 3rd year of publication and is read in 12 countries around the world.

Between the two of us, you’re looking at well over 36 years of in the field selling experience, and literally millions of dollars in sales. We’re not just “teaching” you this stuff, we’re living it in our own businesses, every day.

3. You’re using the wrong tools.

Look, if all you have is a hammer, then everything’s a nail.

In this market, having the right tools isn’t just important, it’s essential and critical to your ability to succeed. Our system isn't just meant to work in good times -- it's just designed to work, period.

And here's why: it's based on something that never changes no matter who's in office... how the economy's doing... or what's in the newspapers - it's based on human emotions, which haven't changed since since Adam and Eve bit into the Apple in the Garden of Eden.

As you'll see on tonight's teleseminar, we have taken massive action to create a program for 50 LOs, that will dramatically change the way you do business, and make all the pain and anxiety you're feeling right now, a faded memory you're happy to see go away.

And I can relate to exactly where you are, because I first started learning emotional direct-response back in 2000, I was a financial planner and the internet bubble had just burst open, destroying the financial markets. What I learned, saved me, and... for 50 lucky LOs, it will save you, too.

To register for tonight's final call where we go over the system, and to listen to the replays of the prior two calls, go to http://www.loturnaround.com/teleseminar right now. There is no need to re-register if you are already signed up, so don't worry.

We'll look forward to talking with you tonight.

Now go close some deals, Mike Miget & Craig Garber

P.S. The handout for tonight's call was sent out yesterday, but will be re-sent today at 2pm.

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