Loan Officer Turnaround

Why most of your prospects aren't responding to your loan officer marketing:

noreply@blogger.com (Craig Garber) — Tue, 30 Sep 2008 15:00:00 +0000

Before I knew how to attract pre-qualified prospects, people just didn't respond to my marketing. No matter what I did or what I said, nothing worked. Great "catchy phrases" didn't work... clever...

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How to create rapport with your prospects by working less (yes, that's correct)

noreply@blogger.com (Craig Garber) — Fri, 19 Sep 2008 17:04:00 +0000

Over the last few e-mails we've been discussing how you can create and maintain a stronger relationship and build trust with your prospects. One of the easiest ways of doing this is by making...

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Have an opinion. And then have the balls to share it.

noreply@blogger.com (Craig Garber) — Thu, 11 Sep 2008 20:28:00 +0000

We've been talking about how to improve and build trust in your communication with your prospects and existing customers. One way, which is incredibly effective yet seldom used, is to simply let...

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Think about what you want to bring into this world.

noreply@blogger.com (Craig Garber) — Wed, 03 Sep 2008 14:00:00 +0000

Last time we talked about how to build trusting relationships and the kind of communication you need to have with your homeowners to facilitate this. I mentioned that in your communication, you must...

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Mortgage Marketing: How to build a long-term trusting relationship with your homeowners

noreply@blogger.com (Craig Garber) — Tue, 26 Aug 2008 15:41:00 +0000

Last week we talked about following up, and the 3 critical components every follow-up system must have, to be effective. One of these components was to make sure your follow-up was...

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Final Reminder re: tomorrow's Free Loan Officer Q & A Call: Here's everything inside the new system

noreply@blogger.com (Craig Garber) — Mon, 25 Aug 2008 19:08:00 +0000

In 10 days, at a closed-quarters meeting here in Tampa, we'll be launching our ARMS Marketing System for Loan Officers. Heres what you'll be getting as part of this program (the list is long, so be...

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Free Q & A Call: To be a successful LO, you must answer the question, "Why should I work with you?"

noreply@blogger.com (Craig Garber) — Fri, 22 Aug 2008 14:38:00 +0000

I recently finished writing the lion's share of our ARMS Marketing Program, which is being launched in just 13 days at a closed-quarters meeting here in Tampa. This is a turn-key system that...

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Free Q & A Call: Last Chance to participate in the ARMS Reset Marketing Program, Sept 4th Meeting

noreply@blogger.com (Craig Garber) — Thu, 21 Aug 2008 16:00:00 +0000

Yesterday, I finished writing the lion's share of our ARMS Marketing Program, which is being launched in just 14 days at a closed-quarters meeting here in Tampa. This is a turn-key system that...

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Mortgage Marketing: 3 Critical Components to following up with homeowners

noreply@blogger.com (Craig Garber) — Thu, 21 Aug 2008 14:45:00 +0000

"Guys, which lead follow-up system is the best?" This is a good question and it's one loads of loan officers are always asking. And the answer is, almost any lead system is "the best," as long as...

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Screw the banks? Today's hero is tomorrow's sitting duck.

noreply@blogger.com (Craig Garber) — Fri, 15 Aug 2008 15:53:00 +0000

There's an excellent article in today's New York Times, called "Home Equity Frenzy Was A Bank Ad Come True." (just go to http://www.nytimes.com and enter this headline in their search box) There...

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Mortgage Marketing Q & A: What to do when you have no time and no money.

noreply@blogger.com (Craig Garber) — Wed, 13 Aug 2008 14:30:00 +0000

We've received a load of questions like this one, "Craig, I want to get involved with the ARMs Marketing System you and Mike are putting together, but I don't have the time and money for it right...

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An open letter to every loan officer who wants more cash:

noreply@blogger.com (Craig Garber) — Tue, 12 Aug 2008 18:30:00 +0000

Let me get right to the point: If you are a loan officer or a mortgage broker and you're interested in earning more cash, then listen, and listen good. I recently posted some timely information you...

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Mortgage Marketing Q & A: What are the best niche markets to invest setting up lead generating systems in today?

noreply@blogger.com (Craig Garber) — Wed, 06 Aug 2008 15:30:00 +0000

Well, that depends. This morning I was reading USA Today and they said the economy is looking up. Last week, however, they said we're in the shitter. So if you're basing whatever you're going to...

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Avoid the biggest mistake 99.9% of all LOs are making:

noreply@blogger.com (Craig Garber) — Tue, 29 Jul 2008 16:30:00 +0000

Today I'm going to give you some more information about marketing to seniors if you are in the reverse mortgage marketplace, because this seems to be a pretty hot topic, so hold on to your...

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How to use direct mail to speak to seniors

noreply@blogger.com (Craig Garber) — Fri, 25 Jul 2008 17:15:00 +0000

About a week or so ago, I published a tip about reverse mortgages and seniors. At the end of the tip I said, "next week I'll tell you how to reach seniors who want reverse mortgages, using direct...

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It's certainly not my good looks, that's for sure.

noreply@blogger.com (Craig Garber) — Tue, 22 Jul 2008 18:00:00 +0000

Last week LO Robert Kleiner sent in this question: "Hey guys what is the one biggest thing that makes you successful?" This is a trick question. Not that the fellow who sent it in is trying to...

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Can you answer these 3 simple questions?

noreply@blogger.com (Craig Garber) — Fri, 18 Jul 2008 15:30:00 +0000

I need your help with something. It dawned on me that while there are loads of "guru's" out there who are more than willing to offer you and any other LO with a pulse, some sort of a marketing...

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Can you run a marathon? Can you swallow a golf ball? That depends.

noreply@blogger.com (Craig Garber) — Tue, 15 Jul 2008 16:05:00 +0000

Over the last few weeks, Mike and I have been promoting our new ARMS Marketing System, and we received a number of questions. One of them was, "Can I outsource 90% of the work and the only thing I...

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How to get leads on reverse mortgages

noreply@blogger.com (Craig Garber) — Fri, 11 Jul 2008 15:36:00 +0000

Some LOs have asked how they can get leads on reverse mortgages. Specifically, "since seniors aren't online as much as other demographics, how can you find them." First of all, as the baby boomers...

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How To Target Qualified Realtors

noreply@blogger.com (Craig Garber) — Tue, 08 Jul 2008 19:44:00 +0000

Here's a question we received the other day: "I need a marketing strategy & system that will accurately target qualified Realtors and have them perceive me to be the first choice they refer...

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Warning: 4 Days Left To Apply To New LO Turnaround Marketing Program

noreply@blogger.com (Craig Garber) — Sat, 05 Jul 2008 15:24:00 +0000

One Wednesday, July 9th, we will be closing the admission gates to apply to the new LO Turnaround Program. Just to take you through all the information on the program, here is a summary: 1. ALL of...

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Q & A Call Today at 12 Noon, Eastern Time

noreply@blogger.com (Craig Garber) — Thu, 03 Jul 2008 12:08:00 +0000

We will be having a "Q & A" session today, Thursday July 3rd at 12 Noon, Eastern time. The call-in information is as follows: Telephone number: 712-338-8000 Listener Passcode: 7549# We will...

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Free replay shows the "guts" of our new LO marketing system

noreply@blogger.com (Craig Garber) — Wed, 02 Jul 2008 18:40:00 +0000

Couple of very important announcements: 1. First, the replay of last night's teleseminar where we rolled out the ARM Refinancing Marketing System, is now posted. Many of the initial 20 slots have...

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Biggest LO Marketing Weakness, Bar None:

noreply@blogger.com (Craig Garber) — Wed, 02 Jul 2008 15:00:00 +0000

Here's another good question we received: "Craig and Mike, What do you observe most people in your field doing badly that you think you do well?" I talked about this on the teleseminars we did,...

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Registration For Tonight's Call Closes at 6pm Eastern, sharp:

noreply@blogger.com (Craig Garber) — Tue, 01 Jul 2008 20:00:00 +0000

If you haven't registered for tonight's Marketing System rollout call, this is your last chance. Registration closes at 6pm Eastern time, sharp. Over the last few weeks, we've been teaching and...

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